A deep appreciation for design sparked a lifelong connection to photography. With over 25 years behind the camera, Garth Oriander is an Australian advertising photographer known for conceptual imagery and exceptional lighting. His work blends artistic precision with commercial purpose, capturing brand stories that resonate on both emotional and visual levels. The ongoing diversity and creative challenges of image-making continue to inspire his craft and evolve his distinctive style.
Work has been commissioned by a broad range of clients, including ANZ Bank, UniSuper, RACV, Treasury Wine Estates, Rio Tinto, Nike, BHP, Bunnings, Simplot, BMW, Schweppes, Reflex, Mazda, Mitch Dowd and The Victorian Bar, among many others.
Known for a dry sense of humour and calm, unflappable presence on set, along with a firm commitment to delivering, regardless of circumstance.
Michelle Sutherland Senior Marketing Manager, Brand | Membership & Digital, RACV.
I’ve worked with Garth for several years now, and he’s been an outstanding creative partner to RACV. He’s delivered photography and video across our broad portfolio, spanning Roadside Assistance, Trades, Leisure and lifestyle. He handles complex shoots with ease, keeps a strong focus on safety and detail, and consistently delivers authentic, high-quality work that nails the brief.
Garth brings a calm, confident approach that puts people at ease, whether he’s working with professional talent or staff participants, which makes the content feel natural and authentic. A standout was the RACV App launch, where he struck the perfect balance between functional messaging and emotive storytelling.
He’s collaborative by nature and consistently goes beyond the brief, capturing a broader suite of imagery around the core shot. This gives us a rich narrative and greater flexibility and longevity of assets across channels.
Garth is a trusted partner for delivering creative, and I’d recommend him without hesitation.
Michael Cain Creative Director, HIVE Creative.
I’ve worked with Garth for over ten years. I’ve asked him to climb mountains, travel across the state and get up at 4am in winter to get the shots we’ve needed for dozens of campaigns and brands. And he’s done it. Gone further and pushed hard to figure out the best way to bring our ideas to life. We keep coming back to Garth because my team know that he cares, and they can rely on him. And he is a lot of fun on set!
Andrew Zappia Production Manager, 9 9 [ P R O D U C T I O N S ]
"I’ve had the pleasure of collaborating with Garth on numerous campaign shoots over the years. Whether in the studio or on location, I have complete confidence in Garth's expertise and technical ability to consistently deliver compelling, impactful imagery that brings a client’s vision to life.
Even in the fast paced environment of a demanding shoot, Garth remains calm, professional and approachable. His positive attitude and sense of humour put everyone at ease, helping to create a relaxed and enjoyable atmosphere while ensuring exceptional results."